How to Leverage Social Media for Business Leads
In today’s digital age, simply creating a website and having an online presence isn’t enough to generate leads. With over4 billion people worldwide using the internet, the amount of content that is available is seemingly endless.
This means that unless you’re taking the necessary steps to create an online presence for your business, you’re likely to get buried somewhere between thousands of other websites just like yours.
If you’re not taking advantage of social media as part of your inbound sales method, it’s time to start. Platforms like Facebook, Instagram, Twitter, and LinkedIn aren’t just for entertainment. For many users, social media is the preferred way to learn about and interact with potential solutions providers.
Business Leads and the Social Network
Create awareness – If you’re looking to increase your conversion rates, there are a number of reasons why it is beneficial to incorporate social media into your sales funnel.
Social media allows you to actually reach out to your potential customers, instead of sitting on a website somewhere waiting for them to find you. In terms of lead generation, this allows you to be proactive in your search for new opportunities for growth.
Humanize your brand to earn trust – Having a strong social media presence allows you to more readily share information about yourself and your business. In terms of the customer journey, this is a huge asset in terms of the consideration stage. Social media allows you to interact with potential customers, humanizing your business and proving your credibility. The more you share, the more comfortable people will feel about coming to you with their future or current problems.
Expand your reach – With access to more than3 billion users worldwide, social media utilization considerably widens your reach in terms of age range and demographics. Whereas, before, you may have only been appealing to a very specific customer or user, you have now generated awareness for people that may not have known they had a need for you in the past.
Gain valuable insight to close more deals – Tools like marketing automation are great for tracking consumer journeys. Social media provides even more insight in relation to engagement and insight. Allowing consumers to develop their own path to decision, you can learn more about your audience and identify opportunities for growth. You might even discover new ways in which you can solve problems and appeal to new audiences.
Credibility makes it easier to ask for the sale – At this point, you’ve developed trust with the people you’re engaging with through social media and as a result, you’ve probably identified some of the problems they most need to solve.
With a clear idea of your consumer’s path to decision, you can also identify which leads are most likely to convert and therefore, deserve your attention. With a solid social media marketing strategy, you’ll have built the foundation you need to ask for the sale—and close the deal.
To dive deeper into marketing analytics and learn more on how MyHubPartner can help you, check us out at MyHubPartner.com
MyHubPartner is a sales strategy and consulting company based in Overland Park, KS. Serving clients across the United States, MyHubPartner provides measurable results backed with science and focused on strategy, process, technology, and people.